So, what are the dynamics of a motivational voice over? What motivates us vs. what makes us cringe? What inspires us vs. what leaves a bad impression?

 

As a professional voice actor, I’ve done motivational voiceovers for many companies. Here’s what I’ve learned about what makes these voice overs effective, and what doesn’t.

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Why are motivational voice overs so powerful?

 

It’s because every human can relate to the feeling of being inspired. We all understand it on a deep human level. What motivates us may be different for each person. But that feeling of being motivated and compelled to action is a shared human experience. It’s endearing to us and our spirit. This is also why inspirational voice overs are commonly used by a variety of organizations, from athletic brands to churches. When they hit the mark, they’re more than just inspiring. They’re moving, emotional and memorable.

 

Intimate reflection; A good motivational voice over creates the opportunity for reflection. For the voice actor, this can mean getting closer to the microphone, maybe speaking a bit softer, like you’re having an intimate conversation. That delivery is just as important as the message. Done well, the voice over makes you reflect on things about life, a goal, a lifestyle, a product – whatever the objective may be. But the beautiful thing about motivational voiceovers is what happens next.

 

Building intensity and passion; The voice over becomes even more powerful as it builds in intensity. It starts out soft and intimate, then it gets more passionate … and more passionate … and more passionate … until you reach a final climactic moment of triumph – the moment where all that initial reflection shifts into inspiration and action.

 

For the voice actor, cadence and timing are so important here. An inspirational voice gains momentum in line with the message and the music. There’s a push—building to a more powerful voice—and then a release. That’s the dynamics of a good motivational voice over.