Instructional Video Voice Over
Have you ever learned how to do something with the help of an internet search?
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The answer is most likely yes. Videos are an especially compelling way to learn how to do something online because, well, the video shows you exactly how to do it. I’m not alone here, either -- most customers would prefer to watch a marketing video rather than seeing an ad.
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So if you’re among the 45% of marketers who are adding video content to their strategy this year, there could be a lot of value in making videos specifically for those in your audience who are trying to learn how to do something, too.
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3 Instructional Video Types
1. Explainer video
A great explainer video focuses on the “why” question as well as the “how.”
They help people understand why your product, service or even internal process is important. And they’re in high demand! 95% of people have watched an explainer video to learn more about a product or service.
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What is an explainer video?
An explainer is a short description (often under two minutes) that shows off a company’s brand, product, or service. And while these often used as external marketing videos, you can also create internal explainers to share something within your company.
2. Software demo video​
69% of people have been convinced to buy a piece of software or application by watching a video.
If you’re selling a product or service, you absolutely need a good product demo strategy. Because once people understand the “why” they really need to know the “how.”
What is a software demo video?​
A software demo (or product demo) shows off the features of your company’s product.
Length doesn’t matter as much for a software demo. Your demo should take as much time as you need to effectively show off your product to potential buyers without wasting time on unnecessary information. Some are a few minutes while others can be close to a half-hour long.
3. Instructional video​
Did you know learning and educational content alone drives over a billion views a day on YouTube? That’s a lot of questions answered by video. No matter what job you have, you undoubtedly have questions you can answer with video. Whether you’re a small business trying to show off your product, or part of a team needing to onboard a new employee, instructional videos are effective to walk users step by step through a process.
There are several types of instructional videos you can make. A few you start with could be:
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Microvideo
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Tutorial video
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Training video
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Screencast
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Presentation recording
What is an instructional video?​
An instructional video can take many forms. Some might call it a how-to. Others might use tutorial. And some people refer to them as a training video. However you refer to these videos, a good instructional video can’t be underestimated. At their core, these videos help answer questions and instruct people how to do something they didn’t know.